Web Presence a Major Factor at SEMA

November 6th, 2013 | Category: Industry News

The thing to do for this year’s SEMA Show in Las Vegas was launch a website. That’s what Eastman Chemical Co., Interwest Distribution Co. and Johnson Window Films did. The three companies announced the start of new websites today to coincide with the start of the SEMA Show.

Johnson Window Films says it launched a “new website designed to connect with the public and help dealers make the sale.”

“Consumers can learn all they ever wanted to know about window film through each of the brand-line and informative article pages, as well as find the nearest professional Johnson dealer via our new request dealer Info link,” according to the company in a statement.

Marketing director Denise Beck, adds, “This powerful web tool houses everything a potential window film customer would need to make a buying decision for their car, home or business. We built the site to help our dealers get the word out about the great benefits that Johnson Window Films has to offer. The fresh and clean design is highly interactive and user-friendly. It guides a potential customer to a Johnson dealer who will help them customize their order based on their individual needs. Johnson Window Films is known for its unique service, quality products and the willingness to go the extra mile to help our dealers succeed.”

Eastman Chemical Co. also re-launched its website for LLumar to coincide with the company’s rebranding plan.

The new mobile- and tablet-friendly website features several tools that make the process of choosing a shade, style and performance of film much more manageable, according to the company. The auto window tint product viewer allows car owners the opportunity to see LLumar window tint on a vehicle with views from both the outside as well as the inside. In addition to product viewers, there are also tools that help quantify the energy cost savings of having LLumar window film installed. For commercial building professionals, the energy savings calculator provides estimated energy savings in just four easy steps using the U.S. Department of Energy’s DOE-2 energy simulation program along with average energy costs for an area.

“In talking with consumers, we found that while many people know about automotive window tint, few realize that it is available in a variety of shades including virtually clear for those who don’t like the look of dark tinted windows,” says Diane O’Sullivan, director of global branding and marketing for Eastman’s performance films. “Also, there is very low awareness among consumers for window film for homes and commercial buildings. We designed the website with this in mind to appeal to consumers at any stage of the purchase funnel – from those who are just learning about window tint to repeat customers.

“We’re trying to expand the way people think about window film and tint,” she tells Window Film magazine. She also notes that additional regional websites and languages will be added early next year.

Interwest Distribution Co. was another company launching a new website. Its new tools website was launched at midnight before the start of the show.

The site, which Patric Fransko, chief marketing officer, says is more mobile friendly, offers installers, “everything they have been asking for. We will provide a full assortment of installation tools priced competitively and shipped to them quickly and inexpensively.”

Fransko also told Window Film magazine that mobile orders had started to come in during the show and the company was surprised by the rapid response.

Stay tuned to windowfilmmag.com for more SEMA Show coverage.

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