Fransko Joins Interwest as Chief Marketing OfficerJune 3rd, 2013 | Category: Featured Content
Patric Frankso has been appointed chief marketing officer for Interwest Distribution Co., effective today. Fransko recently resigned from Service Group Distribution and Zola Tools Distributing.
“Last Friday, the 24th, Patric and I sat down and started discussing the possibilities of him working on a consulting basis with marketing opportunities for Interwest … by the end of it I wanted to bring him on full time. After a little discussion Patric accepted the position and will officially start today,” says Hugh Bernardi Jr., president of Interwest.
“We couldn’t be happier to have Patric as part of the Interwest team,” adds Peter Eisenberg, 3M Window Film U.S. sales and marketing manager. “We’re huge fans of Patric and where he is with the industry and what he does … When you look at what Interwest has done over the past 20 years, they’ve invested in people and resources and they’ve invested in training. We look forward to that on the west coast and we think Patric is a great person to put in that role.”
Fransko, who will serve as the marketing brain for Interwest will also be available to the Interwest network of dealers to provide marketing assistance and support.
“One of the things we feel we can bring to the table is … marketing,” says Fransko. “It’s just another piece of the puzzle. I originally mentioned I want to get back to something I enjoy. I was excited about the opportunity to work with dealers hand-in-hand.”
Fransko will be based out the new Anaheim office, which opens today. He also plans to travel to the other Interwest locations and provide marketing support for all 22 states the distributor serves.