‘Tis the Season to Smash and Grab

December 6th, 2012 | Category: Featured Content

Help your shop be a holiday hero this year by marketing automotive films as a method to protect against smash-and-grab burglaries that increase throughout the gift-giving season. During the somewhat slower winter months, window film shops can continue to market solar and security automotive films by reminding customers of the benefit films can provide during this high-risk shopping season.

“We’ll actually ask each client who comes in for automotive tinting if they want a security film in place instead of a typical, traditional tinted film,” says Richard Marti, president of All American Window Tinting in Denver, Colo.

Educating consumers on the risks they face daily can also help the sale of these films.

“We do our best to provide statistics; another thing we do is go to the local law enforcement website and pull up information for that area,” says Michael Mayall, CEO of Pro-Tect Tint in Las Vegas. “Whether you’re looking for automotive crime or residential crime; we print it out and show customers the [area] crime within the past 30 days. We also team up with a lot of alarm companies and we cross-promote with them. We’ve found educating the customer is a helpful tool.”

Installation of a smash-and-grab film isn’t the only way to protect gifts stored in cars during the holidays.

“Even if [customers] go with non-security tinted material; clear glass and valuables in plain sight are more likely to be stolen,” says Marti. “If the windows are tinted, the vehicle is less likely to become a part of a smash and grab.”

“When customers believe they want clear [films], I explain the benefit they get from a tinted film is the return on investment,” says Mayall. “What if you never experience a break-in? If you go with a solar option—an enhanced option—then you at least get that benefit.”

Globally, tint shops are employing coupon options to attract automotive security film customers.

Sun Stop Window Tint in Durban, South Africa has a pre-order coupon available offering up to 55 percent off on smash-and-grab window tint for one or two cars on the Groupon website.

Additionally, the company’s website says, “Tinting has always been associated with increased
security for your vehicle. All Sun Stop Window Tint solar films render the glass shatter resistant, holding shattered glass in place in the event of an accident or an attempted smash and grab.”

Quality Tint of Cape Town, South Africa also has a similar deal listed for pre-order on Groupon’s website offering 50 percent off a smash-and-grab window tint for a standard car with four standard windows.

How do you market during the holidays? Email Casey Neeley at cneeley@glass.com and share your ideas. Also, take the windowfilmmag.com poll on our homepage to tell us what marketing tool delivers the most business for your company.

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