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	<title>Comments on: Industry Responds to Solutia’s Acquisition of Southwall Technologies</title>
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	<description>The magazine for the entire industry.</description>
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		<title>By: Leon Levy</title>
		<link>http://www.windowfilmmag.com/index.php/archives/2373/comment-page-1#comment-11033</link>
		<dc:creator>Leon Levy</dc:creator>
		<pubDate>Fri, 21 Oct 2011 05:29:43 +0000</pubDate>
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		<description><![CDATA[Its all very exciting, for passionate window film entrepreneurs to read about  these technological advances and large buys out taking place in our industry, at the present time

These activities are not going to help expand the retro-fit window film markets world wide. as consumers require a&#039;&#039; better product at a lower price &#039;&#039;

All we get are price increases from American manufactures.On this point how come the Koreans are manufacturing fantastic products at very compeditve prices? 

Another area the manufactures do not put enough attention into is the educating of  the markets, &#039;&#039; get more film on offices. homes and car windows&#039;&#039;

 Why are window film manufactures not getting their product approved by car manufactures as a parts number , this will  help installers to premote film on cars at dealership level.

It is pointless having thousands of rolls of film in warehouses all over the world. We need to have smart educationl marketing plans, creating awareness, which in tern will put more film on windows, this is
 &#039;&#039; the name of the game&#039;&#039;.
 Leon Levy  Klingshield South Africa.]]></description>
		<content:encoded><![CDATA[<p>Its all very exciting, for passionate window film entrepreneurs to read about  these technological advances and large buys out taking place in our industry, at the present time</p>
<p>These activities are not going to help expand the retro-fit window film markets world wide. as consumers require a&#8221; better product at a lower price &#8221;</p>
<p>All we get are price increases from American manufactures.On this point how come the Koreans are manufacturing fantastic products at very compeditve prices? </p>
<p>Another area the manufactures do not put enough attention into is the educating of  the markets, &#8221; get more film on offices. homes and car windows&#8221;</p>
<p> Why are window film manufactures not getting their product approved by car manufactures as a parts number , this will  help installers to premote film on cars at dealership level.</p>
<p>It is pointless having thousands of rolls of film in warehouses all over the world. We need to have smart educationl marketing plans, creating awareness, which in tern will put more film on windows, this is<br />
 &#8221; the name of the game&#8221;.<br />
 Leon Levy  Klingshield South Africa.</p>
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