Upside-Down Thinking by Patric Fransko
by Patric Fransko
May 26th, 2011

Do People “Like” You?

In a couple of past blogs, we discussed the basics of Facebook and how to create a Facebook page for your business. In this blog, I want to discuss why it is important to get more people to “like” you and how this can translate into increased business. First, if you have not already set up a Facebook page for your business, WHY NOT? Facebook now boasts more than 500 million users with over 50 percent of these people using Facebook every day. These statistics make Facebook an ideal place to market your business. Best of all, other than your time, it is completely free! You really cannot afford to ignore this as a viable way to increase the visibility and credibility of your business. Setting up a page has never been easier. It will take you about 90 minutes to build a nice page for your business. Just follow the link below and it will guide you through the process.

http://www.facebook.com/pages/create.php?ref_type=sitefooter

Now that all of you have a Facebook page for your business, how do you use it and why is it important to get people to “like” you? The first thing that you should do is suggest the page to all of your friends. This first step is important as it will get a number of people following your page very quickly. You might say, “So what? These people all know about my business anyway.” Regarding that, you are correct, but what about all of the people that those people are connected with? When someone decides to “like” your page, that information is posted for all of their Facebook friends to see, many of whom may not know about your business. In that moment, two things just occurred. That person became aware of your business and your business was endorsed by someone they are friends with.

We all know that word of mouth endorsements carry more weight than almost any other form of advertising. A Facebook “like” is like word of mouth on steroids. Let’s do a little math to prove my point. You ask your friends to “like” your page and 100 of them decide to do so. According to Facebook statistics, the average Facebook user has 130 friends. If we assume that some of these friends would be mutual, we can still easily assume that 75 of the friends would be unique to each of the 100 people that decided to “like” your page. So, that means 7,500 individual people were exposed to your business via a “word of mouth” endorsement of a friend. That is a pretty powerful marketing campaign that cost you nothing but about 90 minutes of time.

The example above does not even begin to take into account what can happen when customers begin to “like” your page and some of the things you can do to increase the effectiveness when that occurs. In next month’s blog, we will discuss some of the strategies to attract more people to “like” your business, ways to get the most benefit from those followers and some examples of businesses that are using Facebook properly. Until then, I hope you are off to a fast start to this summer selling season.

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