Make 2011 Your Best Year EverJanuary 20th, 2011 | Category: Mark My Words
Have you ever heard the phrase “begin as you mean to go on?” While it may sound like something your parents once said to you, it’s just as true in business as it is in your personal life. Especially in today’s tough economy, having passion for your work, a good marketing strategy and a positive attitude can help you reinvent your business and restore your success. If you want 2011 to end up being a great year, you need to start now with the belief that it will be a great year, and begin taking the steps to make that happen.
For an upcoming direct mail campaign, I recently purchased a dealer list for our industry and was quite shocked to see how the number of dealers listed had dropped. There’s no argument that many dealers have gone out of business in the past year or so and some who formerly had shop locations have gone mobile. This could be a golden opportunity for you to grow your business. As for that dealer list reduction, some may say it is just a “sign of the times,” although I believe it’s all in how you look at things. The market may have contracted, but so has the competition and the dealers that are strong and passionate about their businesses have survived.
So, as you begin the New Year, make a resolution to steer clear of all the “soft market” rhetoric and simply make up your mind that this will be your best year ever. First, put together an advertising budget and schedule your advertising purchases with the media outlets that you already know work well for your business.
Think about the best ways to present yourself and your company. Ask your suppliers and manufacturers for any new dealer support materials or products they may have on hand or may be about to introduce. If you have a shop, clean it up and paint the office or if you’re a mobile operation, buy new crisp uniforms and detail your truck.
Your enthusiasm, attitude and presentation will make a big difference in how potential and existing customers perceive you. If you take pride in your presentation and appearance it will tell consumers that you care about your work and your business. And, more importantly, if you do whatever is necessary to re-energize yourself and find your passion again for your business you will feel as sharp as you look.
Your positive attitude, energy and enthusiasm are the tools that will play a huge role in your success in 2011. If you start today doing everything that you can to reinvent and re-energize your business and your passion for the work you love, you will turn the “obstacle” of a contracted market into an opportunity to grow your business and have your best year ever.