Manufacturers Focus on Equipping Dealers in Tough Times
As signs of an economic recession crept their way into one of the world's
largest automotive aftermarket shows, members of the window film industry
began openly discussing the issue. Manufacturers willingly admit that
the industry is not recession-proof, but show an abundance of confidence
in the product segment. Many suggest the industry's best response is to
equip its dealer network with stronger branding, marketing and sales materials,
bearing in mind that, in a time when energy-conscious consumers are squeezed
for funds, window film dealers will inevitably have to fight harder to
make a sale.
WINDOW FILM conducted exclusive video interviews
with industry members and leaders.
Window Film Magazine™ is a trademark of Key Communications
Inc.
Publisher does not accept responsibility for statements or claims made
by advertising placed on this website.
Signed articles represent the opinions of the writer and not necessarily
those of the publisher.
All information published on this website is believed to be accurate.
No responsibility is assumed for losses incurred due to errors in text
and/or graphic content.
No reproduction of any type without expressed written permission.