Courage Bros. Raise Money for People of Rwanda

With economic conditions as they are, one could argue that the entire window film industry began 2009 under frigid conditions. But it's hard to top the approach taken by Todd and Trent Courage. The brothers and owners of Canada-based Courage Distributing began the new year with an icy splash, as they and nearly 500 others willingly plunged into the icy cold waters of Lake Ontario. The event marks the 24th annual Courage Brothers' Polar Bear Dip and all net proceeds were donated to World Vision Canada to help provide a dependable source of clean water for the people of Kahi in the Umutara region of Rwanda.

This year, Solamatrix Inc., a St. Petersburg, Fla-based film manufacturer, sponsored the event to support the humanitarian efforts of one of its premier distributors. "As our exclusive distributor of Solamatrix products throughout Canada for more than 15 years and more recently in five U.S. states, Courage Distributing is one of our closest business partners," says Angie Howard, marketing communications manager for Solamatrix. "Todd and Trent, along with many volunteers, have found a fun way to help others in need. Their efforts are commendable and we are proud to be associated with them and the Polar Bear Dip."

With more than $380,000 raised to date, representatives for Courage Distributing and Solamatrix say the goal of this year's event is to raise more than $60,000. The money will be used to drill new wells and build reservoirs for the people of Kahi, Rwanda. The new water system will reduce the suffering caused by drinking dirty water and will help save children hours of wasted time, which can now be spent at school.

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