Introducing Mark Bollegar

In a time when every lead and every advertising dollar has to count, marketing and business advice specifically aimed at the window film business is invaluable. For this reason, we have asked industry expert Mark Bollegar to share his insight with our readers.

Bollegar's involvement in the window film industry dates back to 1979 when he owned and operated a Ziebart Car Improvement franchise that offered auto services, accessories and tint. After selling his first successful business in 1987, Bollegar broadened his experience in the field of franchise development. Then he returned to work exclusively in the window film industry, helping dealers grow successful businesses through the development of marketing support materials and dealer programs-much like a franchise operation would offer.

"It is all the time I spend working in the trenches, and my years in creating marketing support for the window film business, that's given me a clear understanding of what dealers need today to survive and prosper," says Bollegar.

Bollegar has held marketing and management positions for a spectrum of window film manufacturers, including Film Technologies International (FTI, the previous maker of Sun-Gard films), Bekaert Specialty Films (BSF, the maker of Solar Gard, Panorama and Armorcoat films) and most recently with Global Window Films. He established MarketPro Direct, ( www.MarketProDirect.com ) his current company, and as an independent consultant and marketing support provider, Bollegar continues to deliver services to those in the window film industry. Now, with his new blog, Bollegar's priceless advice and experienced point of view come to you free of charge. We're happy to introduce you to Mark Bollegar.

CLICK HERE to read Bollegar's blog.