Practical Social Media for Your BusinessSeptember 18th, 2013 by Editor
Patric Fransko, chief marketing officer for Interwest Distribution Co., kicked off the seminars for the International Window Film Conference and Tint-Off in Tampa, Fla., with a presentation, Practical Social Media. Geared toward window film businesses, the presentation explained best practices for utilizing social media.
According to Fransko, social media has a “small town rules” attitude and is something to which companies should monitor. If a user gets a poor reputation, it spreads quickly and on a much larger scale.
Fransko compares it to the town gossip, who could spread rumors about you to people in the town.
“Now someone connected to Facebook could post something negative about your company and thousands of people will hear it,” he said.
“Social media is not a new thing. It’s taking what you’re doing already and doing it in a new way,” he added.
One of the easiest ways companies can utilize social media is by signing up for and maintaining a Facebook business page. It’s free and easy to share.
When someone likes your page, it shows on that person’s newsfeed, and subsequently, friends’ newsfeeds.
Posting photos of tint jobs and projects, with a customer’s permission, and a description of the request and challenges you faced also helps you to market your company. Share the photo and page with your customers and you can get the publicity should those customers choose to share with their Facebook friends.
On average, Fransko said, the initial 100 people who like your page are connected to an average of 245 people. If you post 20 projects per week for 52 weeks, assuming you have a 25 percent “like” ratio, or 260 likes, you could reach 63,700 people in one year. The total number of contextual impressions made over the course of the year is 88,200, or 1,696 per day.
LinkedIn is another medium Fransko said many people don’t understand. He describes it as a “Rolodex on steroids” by enabling online professional groups and allowing you to see your connections’ connections.
As a specific example, Fransko showed his LinkedIn page, where has more than 2,300 connections. Based on second- and third-tier (friend-of-a-friend) connections, however, he has more than 17,000,000 possible connections.
Users can also find second- and third-tier connections he says may be able to help with a particular client, or help seal the deal on a proposal. It provides a lead generation service by allowing a user’s mutual first-tier contact to “introduce” you to the necessary person.
Using the networking groups can also help you find the introductions you need to build contacts among various industries. Building a complete and professional profile is also a great way to strengthen the first impressions you make on potential connections.
Finally, Fransko spoke about the importance of blogging. Blogging allows other sources to link to you and you to link to other sources. It’s a way to share information.
“Blogging allows you to go to one place, post there, and have it populate in other sites,” Fransko said.
Stay tuned to windowfilmmag.com for more on the International Window Film Conference and Tint-Off.