Madico Acquires More Distribution RightsMarch 15th, 2012 by Editor
Madico Inc. announced the acquisition of select assets from Courage Distributing LLC, based in Cleveland, Ohio. Included in those assets were distribution rights for Sun-Gard branded window film in five Midwest states including Illinois, Indiana, Wisconsin, Ohio and Michigan. The latest acquisition comes just weeks after an announcement from Madico that the company was acquiring distribution rights for Madico products from The Enpro Group in 16 states. The states affected by the Enpro Group purchase include Alabama, Arkansas, Colorado, Georgia, Iowa, Kansas, Kentucky, Louisiana, Mississippi, Missouri, Nebraska, North Carolina, Oklahoma, South Carolina, Tennessee and Texas.
“We have a three year strategy at Madico where we are trying to put our emphasis on two major markets. The first is Asia, which is really on fire. The sales there are nothing short of remarkable,” says Jeffrey Plummer, vice president of sales, marketing and distribution for Madico Window Films Inc. “The second market we are focusing on is the U.S. market. We are really doubling up our efforts in the U.S. Part of that is a commitment to the industry and we have recently put a lot more of our management energy into the IWFA. We are trying to offer more assistance with our senior managers there. The other part is our relationship with dealers and distributors. We have had some of the best independent distributors in the business. These were long-term, mutually, beneficial relationships. While we were not on a mission to acquire our distributors, we are on a mission to be a stronger force in the U.S. market.”
The Canadian-based Courage Distributing will continue to operate as the exclusive distributor of Sun-Gard products in that country. Midwest Marketing based in Peoria, Ill., will continue to be the exclusive distributor of Madico branded products for Illinois, Indiana, Wisconsin, Ohio, Michigan and Minnesota.
“Some of the distributors said this might be a good crossroads for Madico to go downstream. They were friendly, mutually accepted agreements. In all three cases the partnerships have not gone away, just changed,” says Plummer. “However, there are no other plans for acquisition at this time.”