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Despite the Times
It’s November 2008. The stock market is stuck in a downward spiral, with the real estate market right down there with it, and window film dealers across the nation have begun to feel the effects of this economy. Despite the news, many have made the journey from all over the world to participate in the [...]
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DOE Rep Says Window Film Should Be Next on Energy Star’s Agenda It is rare that we hear the words “window film” amidst architectural glass or window manufacturers—especially in the form of a suggestion. But the words did come up at the American Architectural Manufacturers Association’s (AAMA) summer meeting in Minneapolis earlier this month. The mention came from Marc LaFrance with the U.S. Department of Energy (DOE) [...]
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From the Editor
By Drew Vass
The Industry UnicornCall me hopeful, but I’m guessing that by now many of you have noticed that my blog hasn’t been updated in quite some time. There’s only one explanation for this–some of us are having a tough time adapting to the web from print.
By now, there is one thing that’s easy to predict about the Internet–it’s [...]
Mark My Words
By Mark Bollegar
Introducing: Mark BollegarWhen asked if I’d be interested in writing for a marketing blog, my response was an enthusiastic “YES” – followed by a rush of anxiety about coming up with the topic for this inaugural article. It had to be something that would quickly gain your respect and a brief display of my history may help [...]

